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E-commerce Platform Revamp for Healthcare Client

Titan Scrub, a provider of performance medical scrubs, approached us to redesign their outdated website. We delivered a modern UI/UX design and developed the platform using Shopify to meet the latest e-commerce standards, enhancing both functionality and user experience.

Industry:Healthcare
Location:United States
Technologies Used:
Shopify
Problem Statement

Challenges in Optimizing User Experience and Functionality

Outdated Website

Titan Scrub’s previous website lacked modern design features, which resulted in a poor user experience and outdated visuals.

No Email Capture Functionality

The site did not include an email pop-up feature, limiting customer engagement and opportunities to grow the subscriber base.

Non-Responsive Design

The website wasn’t optimized for mobile devices, making it challenging for users to navigate or complete transactions on their phones or tablets.

Fragmented Shopping Experience

Customers had to buy each item separately, which made it inconvenient to purchase complete sets (top, bottom, mask, cap) at once.

Performance Issues

Slow loading speeds negatively impacted user engagement and conversion rates.

Solution

Full Website Redesign and Development with UI/UX Focus

UI/UX Design and Development

We provided UI/UX design services, wireframing and prototyping to improve navigation and the shopping experience. The final design was developed on Shopify, ensuring a cohesive e-commerce platform.

Email Subscription Pop-Up Integration

We added a pop-up email subscription feature to enhance lead capture and engagement, allowing Titan Scrub to connect with customers through newsletters and exclusive offers.

Streamlined Shopping Experience

A new feature enabled customers to purchase an entire set from a single screen, with options to customize the top, bottom, mask, and cap, improving the shopping process.

Performance Optimization

The website was optimized for faster loading times on Shopify, ensuring smooth navigation and quicker purchase completions.

Results Achieved

Modern, Intuitive UI/UX Design

The new design offered a visually appealing, user-friendly interface, providing a cohesive and enjoyable shopping experience.

Improved Customer Engagement

The email pop-up subscription feature captured more leads and enabled Titan Scrub to engage customers with personalized communications.

Enhanced Customization

The fabric color selection tool improved the user experience by allowing customers to customize their purchases, increasing sales conversions.

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